Our new edited book is has just been released as open access on the De Gruyter Website:
Commercial Communication in the Digital Age - Information or Disinformation?
edited by Gabriele Siegert, M. Bjørn von Rimscha and Stephanie Grubenmann.
We gathered 13 chapters by colleagues from all over Europe that reflect on
- Information and desinformation about advertising
- Information and desinformation through advertising
- Information have about the users
- And how the users are included in the creation of advertising
A big thank you to all our contributors and also to Pascal Schneiders who has helped in the production.
Enjoy reading - and, as always: commets wellcome!