Out Now: Commercial Communication in the Digital Age

Our new edited book is has just been released as open access on the De Gruyter Website:

Commercial Communication in the Digital Age - Information or Disinformation?

edited by Gabriele Siegert, M. Bjørn von Rimscha and Stephanie Grubenmann.

 

We gathered 13 chapters by colleagues from all over Europe that reflect on

  • Information and desinformation about advertising
  • Information and desinformation through advertising
  • Information have about the users
  • And how the users are included in the creation of advertising

A big thank you to all our contributors and also to Pascal Schneiders who has helped in the production.

Enjoy reading - and, as always: commets wellcome!

Veröffentlicht am | Veröffentlicht in Allgemein, News